When Troon Founder and now Executive Chairman, Dana Garmany started Troon Golf nearly 30 years ago, he never imagined he would revolutionize the industry’s golf business, let alone oversee a management company that would one day span the globe with over 510 golf courses.
Long before North Scottsdale, Ariz., became a golfer’s paradise and Troon became the gold standard for upscale course experiences, Troon was simply a payroll services company. At least that was the idea when Garmany helped build Troon North for developer Jerry Nelson and his Japanese partners.
As the story goes, the Japanese trading company involved in the project was concerned about employer liability issues, so Garmany trademarked the Troon Golf name for the purpose of creating a company that could handle payroll for the Japanese partners and protect them from any management risks.
Soon after Troon North opened in 1990 to rave reviews though, Garmany’s payroll company quickly grew into something much bigger when he started to sell a revolutionary concept to other parts of the desert and beyond. It was a business model focused on managing upscale public courses based on hospitality caliber customer service principles and superior agronomic conditions.
As history would show, the newfound business would flourish and the modern-day Troon Experience was born. Some described Garmany’s early vision as creating “country clubs for the day” — with Troon’s target audience being the traveling golfer accustomed to having a private club back home or just the average golfer seeking a better golf experience. However you describe it, the strategy proved to be prescient and profitable for decades to come, and all but created an entirely new golf course category: upscale daily fee.
Today, Troon leads the industry in golf course and private club management, operating 460+ locations throughout the world. The company used its foundation in golf facility management to extend its vision beyond the golf course with a diverse portfolio that includes nine distinct brands: Troon Golf, Troon Privé, Troon International, Honours Golf, OB Sports, CADDIEMASTER, True Club Solutions, Cliff Drysdale Management, and RealFood Consulting.
Headquartered in Scottsdale, Arizona, Troon maintains satellite offices in Alabama, California, Florida, Massachusetts and Texas, as well as international offices in Australia, Switzerland and United Arab Emirates.
Dana Garmany - Bio
Dana Garmany has more than 35 years of industry experience developing and operating golf facilities worldwide. He has been named by both Golf Inc., Golf Digest and Golfweek as one of the most powerful and influential people in golf. Garmany founded Troon in 1990, and today serves as its Chairman. He has received numerous honors during his career including the DeKalb County Alabama Sports Hall of Fame, Southwest Section PGA Hall of Fame, the Arizona Golf Hall of Fame, the University of Alabama Hospitality Hall of Fame, and the Lifetime Achievement Award from the HSBC International Golf Forum. He also serves on the Advisory Board of McDowell Sonoran Conservancy, and holds a BS Degree in Restaurant and Hospitality Management from the University of Alabama. His leadership at Troon helped create a company that continues to lead and set standards for domestic and international daily fee, resort, and private golf courses.