GOSLINGS RUM – FAMOUS FOR THE “DARK ‘N STORMY® – BERMUDA’S OLDEST COMPANY & LARGEST EXPORT, NAMED “OFFICIAL RUM OF LEISURE” FOR TROON EVENTS
Scottsdale, Ariz. (September 25, 2024) – The Troon Partners Network, a division of Troon®, the leader in providing golf and club-related hospitality services, has announced a multi-year partnership with Goslings (www.goslingsrum.com), Bermuda’s oldest company and largest exporter, producer of an award-winning portfolio of rums, ginger beers, and tonic waters, and originator of the world-famous Dark ‘n Stormy® cocktail, to become the “The Official Rum of Leisure” for Troon Events.
Highlighting the partnership, Goslings will receive custom activations on-site at Troon Events, including the Good Good Shootout, taking place November 3rd – 5th, 2024 at PGA National Resort & Spa, in Palm Beach Gardens, Fla., and the 2025 Cobra Puma Pro-Am, taking place February 11th – 16th, 2025 at Pebble Beach Resorts, in Pebble Beach, Calif., among others. As part of the on-site experience, golfers will participate in Goslings’ sampling events, promotions, sweepstakes and much more. Additionally, as part of the partnership, Goslings becomes a Troon Preferred Beverage Partner and will receive marketing integration at U.S.-based golf and resort facilities, in key nationwide events and across Troon media platforms, including the Company’s high-impact database.
“We are thrilled to announce Goslings as the Official Rum of Leisure for Troon Events,” said Ryan Pensy, Vice President, Strategic Partnerships, Troon Partners Network. “Goslings is world renowned for their rum drinks, especially the famous Dark ‘n Stormy®, and we believe the golfers participating in Troon events, and across our mass consumer network, will love this partnership.”
“As a proud, longstanding partner of prestigious tournaments and revered golf affiliations, including the New England PGA and the Butterfield Bermuda Championship, Goslings is honored to see our celebrated products, especially our signature Dark ‘n Stormy® cocktail, become the go-to choice for golfers across the United States,” states Malcolm L. Gosling, eighth-generation rum maker and President of Goslings Export Bermuda. “Our new partnership with Troon Partners Networks presents an unparalleled opportunity to elevate our brand’s reach and solidify the Dark ‘n Stormy® as the quintessential 19th hole drink for golf enthusiasts everywhere.”
Founded in 1806 by James Gosling, and now in its eighth generation of family ownership, Goslings continues to embody the spirit and rich history of Bermuda, centuries later. Working with creative agency Quaker City Mercantile, Goslings debuted the “Official Rum of Leisure” campaign in 2024, inviting customers to relax, kick their feet up, and experience life’s moments through the lens of leisure. A new ad campaign (shot entirely at PGA National Resort, a Troon-managed facility) coincided with the launch of a new “Leisure Bottle” limited edition packaging design featuring vibrant Bermudian green, pink, and yellow colors on four bottle wraps of the Goslings Black Seal Rum.
Goslings joins a stable of companies and brands that partner with Troon through the Troon Partners Network (TPN). Today, Troon remains the world leader in providing first-class golf, lifestyle and hospitality marketing that centers on premier B-to-B and B-to-C experiences designed to engage customers and clients, while connecting directly with an unmatched global audience. Born off 30 years of golf and club industry excellence, the World of Troon enables strategic partners to direct market to dedicated consumer audiences and optimize exposure and reach through a selection of assets, ranging from sponsorships to special events and wide-reaching digital vehicles that are custom designed to meet partner goals and objectives.
From a marketing standpoint, TPN’s wealth of media assets, multi-platform promotional vehicles, and a line-up of unique consumer programs, allow for the development of custom marketing solutions that meet every partner’s desired strategy. Equally impressive, through its world-renowned portfolio of golf courses, TPN provides partners with best-in-class golf playing experiences where they can entertain clients and customers, while receiving the most memorable lifestyle and hospitality experiences. Companies and brands interested in learning more about Troon global marketing programs, can visit www.troonpartnersnetwork.com.
About Troon
Headquartered in Scottsdale, Ariz., Troon is the world’s largest golf and golf-related hospitality management company providing services at 900-plus locations in 45-plus states and 35-plus countries, including operational responsibility for 575-plus 18-hole equivalent golf courses. In addition to golf, Troon specializes in homeowner association management, private residence clubs, estate management and associated hospitality venues. Troon’s award-winning food and beverage division operates and manages 600-plus food and beverage operations located at golf resorts, private clubs, daily fee golf courses and recreational facilities. Troon’s family of brands includes Troon Golf, Troon Privé, Troon International, Indigo Sports, CADDIEMASTER, ClubUp, Cliff Drysdale Tennis, Peter Burwash International, True Club Solutions, RealFood Hospitality, Strategy and Design, Casa Verde Golf, ICON Management and Eventive Sports. For additional news and information, visit www.Troon.com, TroonMagazine.com or connect with Troon on Facebook, Twitter, Instagram, Troon Chronicles, Press Room, and via The Turn Podcast.
About Goslings Rum
A family business for over 200 years, Goslings Rum is Bermuda’s largest export product and the only company that blends and bottles rum on the island. First exported to the United States in 1980, Goslings offers distinctive, award-winning rums: Goslings Black Seal Rum, Goslings 151 Proof Black Seal Rum, Goslings Spirited Seas Ocean Aged Rum, Goslings Family Reserve Old Rum, and Goslings Papa Seal Single Barrel Bermuda Rum. Goslings Stormy Ginger Beer, crafted specifically for use in the trademarked Goslings Dark ’n Stormy® cocktail, is a top-selling selling ginger beer in the United States, and expanded in 2023 to include Stormy Peach Ginger Beer. Goslings also markets a ready-to-drink Dark ‘n Stormy® cocktail collection featuring four varieties, and recently launched Goslings Finest Tonic Waters, available in three flavors. Goslings is available in all 50 states as well as North American and European Duty Free, the Caribbean, Canada, Australia, and most European markets. Castle Brands is the exclusive supplier of Goslings in the US and most international markets. For more information about Goslings Rum, visit GoslingsRum.com and follow @GoslingsRum.
Troon Media Contact: Rob Myers, Troon, 480.477.0506 or rmyers@troon.com
Goslings Press Contacts: Magrino Public Relations
Shannon Fischer | shannon.fischer@magrinopr.com
Kate Bewak | kate.bewak@magrinopr.com