Invited And Troon Forge Strategic Relationship
DALLAS and SCOTTSDALE (July 5, 2023) – Today, officials at Invited and Troon, two leaders in the golf and club hospitality industry, announced a landmark strategic relationship designed to help shape the future of membership hospitality and growth across both organizations in the years ahead.
Invited, a leading owner and operator of private clubs, and Troon, a leading global third-party operator of private clubs, are collaborating in a way that blends the strengths of each company, ultimately resulting in benefits and improvements for the members and guests of each organization’s owned and managed clubs.
Troon will acquire Invited’s Management Services business with 18 managed and consulting-services agreements moving to Troon’s world-class managed club portfolio. This strategic move promises to drive enhanced services across all Troon-managed properties. For Invited, the move allows the company to laser focus on growing its industry-leading portfolio of owned and operated golf, business, and sports clubs.
With this alliance, Invited and Troon will introduce a program that allows Invited members to play participating Troon-managed resort and daily fee courses, the perfect complement to Invited’s portfolio of more than 150 clubs and 200 courses. Members of the former Invited Club Management facilities will continue to enjoy Invited’s XLife benefits, playing a network of hundreds of private clubs and renowned resorts.
As part of the Troon/Invited agreement, management teams and all employees at the facilities will remain in their current roles, now supported with additional Troon resources, services, and programs. In addition, Invited Senior Vice President Seth Churi and Regional Vice President Peter Faraone will move to similar positions within Troon, continuing to support the operations at the 18 facilities with the backing of Troon’s resources.
Management and/or consulting agreements acquired by Troon include a mix of private clubs, resorts and athletic clubs, including (but not limited to):
Bent Creek Golf Village Resort & Golf Club in Gatlinburg, Tennessee
Canebrake Country Club in Hattiesburg, Mississippi
Chateau Golf & Country Club in Kenner, Louisiana
Crystal Lake Country Club in Crystal Lake, Illinois
Hilton Head Owners Club in Hilton Head Island, South Carolina
Lake Toxaway Country Club in Lake Toxaway, North Carolina
Lake Valley Golf Club, Longmont, Colorado
Mystic Dunes Resort & Golf Club in Celebration, Florida
Olde Town Athletic Club in Marietta, Georgia
PGA National Members Club in Palm Beach Gardens, Florida
Pristine Bay Resort in Roatán, Honduras
Riverton Pointe Golf Club in Hardeeville, South Carolina
Saddlebrooke 2 in Tucson, Arizona
Santa Rosa Golf & Beach Club in Santa Rosa Beach, Florida
Serenata Beach Club in Ponte Vedra Beach, Florida
Skyline Country Club in Tucson, Arizona
The Ocean Club at the Hutchinson Island Beach Resort & Marina in Stuart, Florida
List of current Invited Clubs – Troon Club Directory
“We are excited to welcome these outstanding clubs, their members, management teams and associates to the Troon family,” stated Troon President and CEO Tim Schantz. “We have long respected Invited’s contributions to our industry. This relationship creates new opportunities for each organization and perfectly aligns with our respective missions and focus.”
Beyond these promising developments, Invited and Troon have pledged to execute additional collaboration between their respective businesses. By leveraging their mutual expertise, they are well positioned to unearth new opportunities, and offer unrivaled services to their clientele.
“We are thrilled to embark on this historic relationship with Troon. By working together and pooling together our strengths, we can become even more dynamic in providing resources and infrastructure to our members and clubs,” said David Pillsbury, CEO of Invited. “Seth Churi and Peter Faraone are two well-respected, talented and extremely knowledgeable leaders in Club Management and will join a dedicated flagship team at Troon. By combining Invited’s unparalleled club offerings with Troon’s extensive portfolio, we are creating an unprecedented opportunity for our members to explore new and exciting experiences around the globe. This collaboration further solidifies our, and Troon’s, commitment to delivering unparalleled value to our members.”
About Invited (formerly ClubCorp)Since its founding in 1957, Dallas-based Invited has operated with the mission of Building Relationships and Enriching Lives®. A leading owner-operator of private golf and country clubs, city, and stadium clubs in North America, Invited is relentless in its pursuit of providing extraordinary experiences, meaningful connections, shared passions, and memorable moments for its more than 400,000 members. The company’s mission is supported by 20,000 peak-season employees and a portfolio of 200 owned or operated golf and country clubs, city clubs, sports clubs, stadium clubs in 29 states, and seven BigShots Golf locations. Invited creates communities and a lifestyle through its championship golf courses, workspaces, handcrafted cuisine, resort-style pools, tennis and pickleball facilities, golf lounges, fitness centers, and pioneering programming.
In addition to Canyon Creek, other marquee Invited properties include Firestone Country Club (Akron, Ohio); Mission Hills Country Club (Rancho Mirage, California); The Woodlands Country Club (Houston, Texas); and The Metropolitan Club (Chicago, Illinois).
About Troon
Headquartered in Scottsdale, Ariz., Troon is the world’s largest golf and golf-related hospitality management company providing services at 900-plus locations in 45-plus states and 35-plus countries, including operational responsibility for 575-plus 18-hole equivalent golf courses. In addition to golf, Troon specializes in homeowner association management, private residence clubs, estate management and associated hospitality venues. Troon’s award-winning food and beverage division operates and manages 600-plus food and beverage operations located at golf resorts, private clubs, daily fee golf courses and recreational facilities. Troon’s family of brands includes Troon Golf, Troon Privé, Troon International, Indigo Sports, CADDIEMASTER, ClubUp, Cliff Drysdale Tennis, Peter Burwash International, True Club Solutions, RealFood Hospitality, Strategy and Design, Casa Verde Golf, ICON Management and Eventive Sports. For additional news and information, visit www.Troon.com, TroonMagazine.com or connect with Troon on Facebook, Twitter, Instagram, Troon Chronicles, Press Room, and via The Turn Podcast.
Media Contact
Rob Myers
Troon
480.477.0506
rmyers@troon.com