The Els Club Dubai Unveils Exciting Transformation Of 261 Bar & Restaurant
Dubai Sports City – The Els Club, renowned for its breathtaking Ernie Els-designed signature golf course, is thrilled to announce the grand reopening of its beloved 261 Bar & Restaurant. Following an extensive renovation, this iconic establishment has undergone a remarkable transformation, offering members & guests a fresh experience with a new look, revamped ambiance, and an enticing menu that caters to diverse palates.
261 Bar & Restaurant takes its name from Ernie Els’ remarkable PGA Tour record-breaking achievement of an aggregate 72-hole score during the 2003 Mercedes Championship. Just like the golfing legend himself, the revamped restaurant aims to set new standards in providing an unparalleled dining experience for guests.
Situated within The Els Club, the venue boasts a picturesque setting, allowing patrons to unwind after a round of golf or simply soak in the breathtaking views of the signature golf course while enjoying a memorable meal. With an abundance of indoor and outdoor seating options, 261 Bar & Restaurant offers a perfect vantage point to watch the world go by.
“We are thrilled to unveil the exciting transformation of 261 Bar & Restaurant,” said Tom Rourke, General Manager at The Els Club. “Our goal was to create an inviting space that not only complements the beauty of our golf course but also offers an exceptional dining experience. With the new look and menu, we are confident that 261 Bar & Restaurant will become a go-to destination for both golf enthusiasts and the surrounding communities alike. We pride ourselves on being a fun family friendly facility and continue and encourage members and guests to bring along their pet in the cooler winter months onto our 261 lawn area and terrace.”
The newly curated menu at 261 Bar & Restaurant showcases a fusion of global flavors and culinary expertise. From delectable starters that tantalize the taste buds to exquisite main courses that satisfy every craving, the culinary team has carefully crafted a diverse selection to please all palates. Members & guests can also indulge in an array of handcrafted cocktails, Ernie’s Big Easy wines, and refreshing beverages, expertly curated to complement the flavors of the menu.
The redesigned space exudes elegance and comfort, featuring stylish furnishings, contemporary décor, and an inviting atmosphere that enhances the overall dining experience. Whether guest choose to unwind indoors or bask in the outdoor seating area, they are guaranteed a memorable and relaxing time at 261 Bar & Restaurant.
To celebrate the grand reopening, The Els Club is offering exclusive promotions and special packages for golfers and visitors alike where guests can enjoy the complete Els Club experience while revelling in the rejuvenated ambiance of 261 Bar & Restaurant.
For more information about 261 Bar & Restaurant or to make a reservation, please visit www.elsclubdubai.com or contact 04 425 1000.
About The Els Club:
The Els Club located within Dubai Sport City (Direction) established its roots in 2008, The Els Club is an 18-hole championship golf course sensationally designed by legendary golfer, Ernie
Els and is managed by the world’s leader in upscale golf management, Troon Golf International.
The Els Club 18-holes all constitute characteristics from Els’ favourite courses around the world; bunkers from Royal Melbourne, greens resembling Pinehurst No. 2 and wide, rolling links fairways. Combine this with strategically placed tee-boxes, strong course management, soft sand, hard sand and carefully-developed undulation, and you are presented with a true masterpiece in golf course design.
Besides the fantastic golf venue and the new 261 Bar & Restaurant, Meat lovers would enjoy The Big Easy Bar & Grill an unpretentious bar & grill hailing from the stunning Western Cape region of South Africa – inspired by the lifestyle and spirit of Ernie Els. If one could describe Big Easy, it would be the Afrikaans word of “Gesellig” – sociable with friends, amicable, convivial and cordial. Fun & relaxed, it is, at the same time, the place to dine with friends and family, a place to take your loved ones as well as a place to host a corporate dinner. It is a culinary experience inspired by the crossroads of South Africa’s fresh off the grill comfort food, combined with spices, herbs and ingredients from the melting pot of the world.
The Country Club is a 5-star leisure facility that includes an urban-chic gym, a stunning restaurant, 2 swimming pools including a children pool and a segregated pool-bar. The Els Club Dubai is much more than just a golf course, it’s a true must experience Jewel of Dubai Sport City.
I’ve been coming to Dubai for over 20 years. In that time I’ve developed a special affinity with the Emirate and formed some great friendships. So opening the first Els Club here was extremely rewarding, both on professional level and a personal one.
I couldn’t be more proud of the course we’ve created. It’s become a favourite among local and international golfers, and set a new benchmark for golf in the region. The crisp, clean playing surfaces have an Augusta-like quality, which is why The Els Club is so popular with European Tour players.
Of course there’s more to The Els Club than just the golf. Our philosophy was to offer the very best of everything. And this really is a five-star experience every step of the way. The facilities are outstanding, and the clubhouse is as good as I’ve seen anywhere in the world – it’s very classy and very comfortable but not overly formal or pretentious. And the welcome is always fantastic. There are also some tasteful hints of my beautiful homeland, South Africa.
It’s no surprise then that, for me, The Els Club is a home from home. I guess that’s the secret of any great golf club. Which is why I’d like to invite you to experience The Els Club for yourself. I’m pretty confident it won’t be long before you’re as comfortable here as I am.
“The Els Club is a truly timeless, world-class golf experience for players at all levels”
Ernie Els
Attached Photo : FULL MEDIA KIT
For more information, please visit www.elsclubdubai.com
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DUBAI SPORTS CITY
Dubai Sports City is a multi-venue real estate offering, built around retail and sports facilities. Located on Mohammad bin Zayed Road, Dubai Sports City provides a mix of residential, retail, leisure and recreational facilities and is built around five major sports venues and features a number of sports academies. Dubai Sports City offers residents a range of mid-rise apartment buildings, townhouses and villas in three distinct districts: Canal Residence, Victory Heights and Gallery Villas, creating a supportive community that celebrates every success, whether it’s on or off the field.
ABOUT ERNIE ELS DESIGN
Ernie Els Design is a full-service golf course design company wholly owned by its principal, four-time major champion and World Golf Hall of Famer Ernie Els. The international scope of Ernie’s 70 professional career victories is mirrored in the increasingly global reach of his designs, with signature courses and renovations making an impact in emerging and established golf markets alike. Ernie Els Design enjoys unique relationships with the world’s finest developers who share the ambitions, creating attractive destinations that adhere to the principles of sustainable development and sound environmental practice. The company employs the most experienced staff – including leading architect Greg Letsche as its senior design associate – and the latest technology from its two offices in Florida and South Africa. With additional field offices in Malaysia and Dubai, the company provides a near 24-hour service and applies the latest technologies and expertise to service our development partners and clients throughout the world. Since its formation in 2000, the company has received global recognition with a string of prestigious accolades. Notably, in 2015 Ernie was voted ‘Designer of the Year’ at the World Golf Awards. In addition, many of Ernie’s signature courses have won prestigious industry awards including ‘Best New Golf Course in the World’ for The Els Club Teluk Datai (pictured below) in 2014. In 2016, it also became the first layout in the Ernie Els Design portfolio to be listed in Golf Digest’s prestigious ‘World Top-100’.
ABOUT TROON GOLF
Headquartered in Scottsdale, Ariz., Troon is the world’s largest golf management company, with now more than 600 golf courses in its portfolio. Also specializing in homeowner association management, private residence clubs, estate management and associated hospitality venues, the company oversees operations at Troon Golf, Honours Golf and Troon Privé properties located in 36 states and 30 countries. Additionally, 53 Troon facilities enjoy a Top 100 ranking by national or international publications. Headquartered in Geneva, Switzerland and Dubai UAE, Troon’s International division is committed to developing Troon’s presence throughout the world. This rapidly expanding division now oversees operations at 44 courses in 16 countries including Australia, the United Arab Emirates, England, Russia and Spain with further expansion planned across all regions. www.Troon.com
For further press information, please contact:
Ashley Ross Ropaie
Sales & Marketing Manager
The Els Club Dubai
Mobile: +971 58 147 7998
Email: ashleyr@elsclubdubai.com
About Troon
Headquartered in Scottsdale, Ariz., Troon is the world’s largest golf and golf-related hospitality management company providing services at 900-plus locations in 45-plus states and 35-plus countries, including operational responsibility for 575-plus 18-hole equivalent golf courses. In addition to golf, Troon specializes in homeowner association management, private residence clubs, estate management and associated hospitality venues. Troon’s award-winning food and beverage division operates and manages 600-plus food and beverage operations located at golf resorts, private clubs, daily fee golf courses and recreational facilities. Troon’s family of brands includes Troon Golf, Troon Privé, Troon International, Indigo Sports, CADDIEMASTER, ClubUp, Cliff Drysdale Tennis, Peter Burwash International, True Club Solutions, RealFood Hospitality, Strategy and Design, Casa Verde Golf, ICON Management and Eventive Sports. For additional news and information, visit www.Troon.com, TroonMagazine.com or connect with Troon on Facebook, Twitter, Instagram, Troon Chronicles, Press Room, and via The Turn Podcast.
Media Contact
Rob Myers
Troon
480.477.0506
rmyers@troon.com