Troon Announces Integration Of Clubhouse Design Services With Realfood Hospitality, Strategy & Design

Newton, Mass. (July 10, 2024) – Troon®, the world leader in golf and golf-related hospitality management, is pleased to announce the integration of its clubhouse design and development services under the umbrella of RealFood Hospitality, Strategy & Design (RFHSD). A Troon company since 2019 and originally founded in 1996, RFHSD is a premier hospitality strategy and design firm serving the global hospitality industry.

By merging Troon’s interior design capabilities with RFHSD’s expertise in foodservice design, concept and brand development, and food and beverage operations, the combined group is poised to deliver holistic design and development solutions for various environments, including clubhouse, food & beverage, fitness & wellness, retail, and dynamic shared hospitality spaces. Aligning with Troon’s commitment to provide comprehensive services to managed properties, the consolidation of design-related services and professionals under one brand streamlines access across the Troon portfolio.

Facilitating the transition, Dean Pinkston-Hayes, Assoc. AIA, NCIDQ, joined the team as design director of interiors, with nearly 30 years of experience leading world-class design studios both domestically and internationally. Pinkston-Hayes’ portfolio includes country clubs, casinos, hotels and residential projects, of various sizes and scopes. Prior to joining RFHSD Pinkston-Haye’s completed projects included an Intercontinental in Bahrain; The Royal Amwaj in Dubai; Palomar, a Kimpton Hotel in Atlanta; and Casino Gran Vía in Madrid, Spain.

“This transition enables us to better serve our managed properties with a fully integrated design solution for all areas of the clubhouse and related amenity facilities,” said Mike Ryan, chief operating officer of Troon. “We welcome Dean to the team, and with his leadership, technical expertise and design IQ, we look forward to delivering elevated outcomes in our continued design collaborations with our managed properties and partners.”

RFHSD’s full-service suite of services now includes interior design; foodservice facility design; food and beverage-related development, business planning and operations support; as well as managed services for a select portfolio of foodservice venues.

“This is a natural progression for Troon and RFHSD, creating a dedicated house of design and hospitality professionals that supports developing, designing and delivering experiences,” said Ed Doyle, president of RFHSD. “Our operational understanding and experience-first approach will only be elevated by the expert ability of the interiors team to create atmospheres that facilitate human experience of a space. Our singular aim is to support Troon properties and our clients in achieving their visions for memorable hospitality experiences. Expect great things from this focused, full-service RFHSD team.”

The integration of design and development services under the RFHSD brand is actively underway, with plans to unveil dedicated studios to support the spectrum of services now offered. The RFHSD team is prioritizing communication with all active project stakeholders.

About RFHSD

Founded in 1996, RFHSD Hospitality, Strategy & Design (RFHSD) is a premier hospitality strategy and design firm meeting the foodservice design, interior design, development and strategic advisory objectives of the global foodservice and hospitality industries. In addition, RFHSD provides managed services to a select portfolio of hospitality venues, managing and supervising daily operation functions. Leveraging its team’s combined more than 250 years of hospitality and design experience and using proprietary processes to achieve outcomes that are based in operational understanding, RFHSD helps clients and partners achieve industry-leading hospitality environments and operations. The RFHSD portfolio includes Fortune 500 companies, James Beard Award-winning chefs, world-class clubs and resorts, renowned theme parks, K-12 school systems, healthcare and lifecare facilities, and leading architects, developers and operators committed to a vision of delivering differentiated hospitality experiences.

RFHSD is a Troon Company, supporting the world’s largest golf and golf-related hospitality management company’s portfolio of managed properties with full-service interior design and foodservice facility design. RFHSD also supports Troon’s award-winning food and beverage division, which operates and manages 600-plus food and beverage operations located at golf resorts, private clubs, daily fee golf courses and recreational facilities. For additional news and information, visit rfhsd.com.

About Troon

Headquartered in Scottsdale, Ariz., Troon is the world’s largest golf and golf-related hospitality management company providing services at 900-plus locations in 45-plus states and 35-plus countries, including operational responsibility for 575-plus 18-hole equivalent golf courses. In addition to golf, Troon specializes in homeowner association management, private residence clubs, estate management and associated hospitality venues. Troon’s award-winning food and beverage division operates and manages 600-plus food and beverage operations located at golf resorts, private clubs, daily fee golf courses and recreational facilities. Troon’s family of brands includes Troon Golf, Troon Privé, Troon International, Indigo Sports, CADDIEMASTER, ClubUp, Cliff Drysdale Tennis, Peter Burwash International, True Club Solutions, RealFood Hospitality, Strategy and Design, Casa Verde Golf, ICON Management and Eventive Sports. For additional news and information, visit www.Troon.com, TroonMagazine.com or connect with Troon on Facebook, Twitter, Instagram, Troon Chronicles, Press Room, and via The Turn Podcast.

Media Contact

Rob Myers
Troon
480.477.0506
rmyers@troon.com