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Press release

Troon Unveils New Troon Access Program And Refreshed Troon.com

Press release: troon-unveils-new-troon-access-program-and-refreshed-troon-com.png

Troon Access and Access+ Memberships Replace 27-Year-Old Troon Card Program

Scottsdale, Ariz. (October 9, 2024) – Troon®, the leader in providing golf and club-related leisure and hospitality services, today unveiled significant enhancements to its loyalty programs and web presence, launching Troon Access and a newly designed website. The changes come amid large investments in the company’s digital transformation and the formation of Troon Digital, a team specifically tasked with leveraging technology to improve golf course operations and golfer experiences at Troon-managed facilities.

With the launch of Troon Access, Troon is replacing its 27-year-old Troon Card program that enabled golfers to book discounted tee times within a 3-day booking window. Featuring similar, but more expanded benefits, members of both tiers of Troon Access will enjoy more consistent play rewards and extended booking windows. Members will also be able to leverage their benefits more seamlessly as Troon launched a brand-new website and booking experience. The new Troon.com provides a best-in-class experience for users to easily find and make tee times at their favorite Troon-affiliated golf facilities and track, manage and use their Troon Rewards.

“We’re excited to launch the Troon Access program and a new suite of digital products including an improved Troon.com,” said Chief Digital Officer, Jeff Ma. “These enhancements will improve operational efficiency and revenue opportunities for our courses and will greatly benefit the golfer’s booking and loyalty experience.”

Troon’s new Access program has two tiers, Troon Access and Troon Access+. Both tiers provide consistent year-round value with preferred pricing at 150-plus Troon-affiliated facilities across the U.S. including Kapalua, Troon North, and Gamble Sands. Golfers will be able to access their tee time benefits up to 60-days in advance and Access+ members will receive larger savings within a 3-day booking window. In addition to tee time savings, members will also be eligible to play in member-only events and access exclusive partner offers from brands like Avis, Ship Sticks, and more.

“The launch of Troon Access and the new Troon.com represent a major leap forward for enhancing the pre-golf guest experience,” said Troon President and CEO Tim Schantz. “These innovations make it easier for golfers to search for and make tee times, while providing greater value and flexibility for those passionate about the game and playing at Troon-affiliated courses. The new Troon.com is just the start of a larger digital roll out. We are committed to leveraging technology to continuously improve the guest experience.”

Troon Access program benefits include, but are not limited to:

  • One membership card – Valid at ALL Troon participating courses

  • Receive up to 15 percent off best available rates up to 60 days in advance at all participating courses

  • $199 (plus tax)

Troon Access+ program benefits include, but are not limited to:

  • One membership card – Valid at ALL Troon participating courses. In essence every card is now a national card offering Access+ members great rates and access at 150+ participating locations

  • Receive up to 15 percent off the course’s best available rates up to 60 days in advance

  • Receive up to 50 percent off for tee times booked within 78 hours in advance

  • Invitations to member-only events and experiences

  • 10 percent off Golf Shop merchandise at participating courses

  • 35 percent off Avis car rental discounts, special partner discounts and more

  • Plus, more exciting benefits

  • $349 (plus tax)

Future Troon Access+ benefits will include member exclusive events, opportunities to play with celebrities and special access to select Troon-managed private clubs.

The new Troon.com was designed to serve multiple facets of Troon’s business, including management services and consumer engagement. The changes will make it easier for users to navigate, offering different paths for visitors looking for management services information or tee times. Designed by Troon Digital, the new website also features a new booking engine which seamlessly integrates with NBC Sports Next technology. The booking experience allows golfers a single sign-on experience to make tee times, use their Troon Access benefits, and access their Troon Rewards account.

To view the entire list of participating courses, see Troon Access and Troon Access+ rates, or to purchase a membership, visit troon.com/access.

About Troon

Headquartered in Scottsdale, Ariz., Troon is the world’s largest golf and golf-related hospitality management company providing services at 900-plus locations in 45-plus states and 35-plus countries, including operational responsibility for 575-plus 18-hole equivalent golf courses. In addition to golf, Troon specializes in homeowner association management, private residence clubs, estate management and associated hospitality venues. Troon’s award-winning food and beverage division operates and manages 600-plus food and beverage operations located at golf resorts, private clubs, daily fee golf courses and recreational facilities. Troon’s family of brands includes Troon Golf, Troon Privé, Troon International, Indigo Sports, CADDIEMASTER, ClubUp, Cliff Drysdale Tennis, Peter Burwash International, True Club Solutions, RealFood Hospitality, Strategy and Design, Casa Verde Golf, ICON Management and Eventive Sports. For additional news and information, visit www.Troon.com, TroonMagazine.com or connect with Troon on Facebook, Twitter, Instagram, Troon Chronicles, Press Room, and via The Turn Podcast.

Media Contact

Rob Myers
Troon
480.477.0506
rmyers@troon.com