Troon's International Division Partners With Azalea to Drive Global Growth
New partnership will see Azalea activate media and marketing campaigns to support Troon International
Troon International, the international division of Troon and the leader in providing golf and club-related leisure and hospitality services, has partnered with leading PR and marketing specialists Azalea to further its reputation across key markets outside the United States.
The new partnership will see Azalea activate media and marketing campaigns to cement Troon International’s position as the leading management advisory for golf destinations worldwide and showcase the exceptional level of quality that has become synonymous with the Troon brand across golf course management, club operations, agronomy services, hospitality and extraordinary experiences.
DJ Flanders, Executive Vice President of Troon International, said: “We are thrilled to be partnering with Azalea at this exciting time for Troon International. Some of our worldwide venues have benefitted from Azalea’s expertise for a number of years and we look forward to building this partnership as we continue to expand and develop our best-in-class experiences.”
Azalea partner and director, Andy Barwell, said: “We are delighted to partner with Troon International across their global markets. We have seen first-hand the positive impact Troon International brings to destinations worldwide and we look forward to supporting its continued drive for excellence.”
Troon provides management services to more than 925 locations in 45-plus US states and 35-plus countries, including operational responsibility for 575-plus courses. Troon also manages various amenities, such as racquet sports, aquatics, fitness, food & beverage, lodging, homeowners’ associations and more. Troon International’s flagship destinations include, in Asia, Vattanac Golf Resort, Cambodia and the Els Club Desaru Coast, Malaysia; the PGA National Czech Republic and The Grove in Europe; and Al Zorah Golf Club and The Els Club Dubai in the UAE.
Since launching in 2006, Azalea has established itself as one of Europe’s premier agencies in the golf, tourism, leisure and lifestyle sector, representing best-in-class global venues, such as Costa Navarino, Al Zorah Golf Club, Apes Hill Barbados, Quinta do Lago, Verdura and Terras da Comporta.
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Press release written by Azalea on behalf of Troon International. For media enquiries, please contact Roddy Williams, head of content & media at Azalea.
Roddy Williams
Tel: +44 (0)1730 711931
Troon International
Clinton Norris
+971.56.687.6116
About Troon International
Troon International is the international division of Troon and the leader in providing golf and club-related leisure and hospitality services outside the Americas. Operating across 60-plus courses in more than 20 countries, Troon International is globally renowned for its excellence in creating extraordinary guest and member experiences by delivering superior service, exceptional amenities, and world-class playing surfaces. Troon International is based in Dubai, UAE, and is one of the primary brands within Troon, the world’s largest golf and golf-related hospitality management company, headquartered in Scottsdale, Ariz, providing services at 900-plus locations in 45-plus states and 35-plus countries, including operational responsibility for 575-plus 18-hole equivalent golf courses. In addition to golf, Troon specializes in homeowner association management, private residence clubs, estate management and associated hospitality venues. Troon’s family of brands includes Troon Golf, Troon Privé, Troon International, Indigo Sports, CADDIEMASTER, ClubUp, Cliff Drysdale Tennis, Peter Burwash International, True Club Solutions, RealFood Hospitality, Strategy and Design, Casa Verde Golf, ICON Management and Eventive Sports. For additional news and information, visit www.Troon.com, TroonMagazine.com or connect with Troon on Facebook, Twitter, and Instagram.